Is it possible that the exclamation of the end of the world is able to provoke the apocalypse?
We are inside an american printery for newspaper in the 1950s now. A freshly printed newspaper comes to the fore. The headline proclaims the end of the world and pushes us straight towards the reports of the financial crisis of nowadays at the same time. The illustration of a comet, which is running down to the earth, intensifies the impression of the approaching end.
The film asks the question which consequences could be caused by information and news.
With regard to the financial crisis, the metaphor is a kind of an exaggerated persiflage: only the message of the apocalypse causes the end of the world – a self-fulfilling prophecy caused by the media!
The layout of the newspaper changes during the film parallel to the dramatic of the story.
The first reaction releases a visual chaos which develops while the film continues. An information flood takes the audience by surprise. Letters, words, graphics, illustrations, photo collage – the whole design collapses like an avalanche and is getting rebuild in the form of the comet, which is made of terms and graphical material.
This is our one minute advertisement for the launch of Turkish Edition of The New York Times.
We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.
The result is 60 seconds of typographic goodness, mastered in 2K.