Created a new on-air look, series of idents and brand campaign that successfully repositioned Nine as fun and entertaining but still sophisticated. Nine had its most successful ratings year in a decade following the launch of the rebrand.
Each night of the week was branded by a colour that suited the programming line-up (e.g. Sunday was red for Backyard Blitz, 60 Minutes, CSI; Wednesday was orange for Mcleods Daughters and CSI Miami; Thursday was aqua for Getaway, Er and RPA and so on).
Creative Director and Director: Graham Cousens, Design: Dean Hastie, Graphics: Ambience Design, Music Composition: Bob Davies
Phineas and Ferb is a 1/2 hour cartoon about two brothers who invent crazy contraptions in their backyard.
Created a fully integrated competition communicated via on-air, magazines and on-line. Kids had to build a contraption that would move a marble from one corner of a cubic meter of space to the opposite corner in the most creative way possible. It was a huge success with over 40,000 unique votes on-line for the top 10.