KnowledgePoint is responsible for the promotion and support of Autodesk’s Authorised Training Centres (ATCs), Autodesk Certification and official Autodesk courseware in Europe, the Middle East and Africa.
It is, therefore, imperative for Autodesk that these ATCs and official training centres are seen as the place to go for training within the industry.
Take One Productions was commissioned by KnowledgePoint to produce a short promotional film, targeted at the millions of Autodesk software users worldwide. The aim of the video was to encourage their target audience to seek out their Autodesk software training from only the approved ATC training channel (managed by KnowledgePoint) and the certified trainers and training centres within that channel, where the quality of training and trainers can be guaranteed.
G4S commissioned Take One Productions to produce a video that would showcase the work they do in their children's homes. G4S children's homes are registered by Ofsted and operated by G4S Children's Services.
Their residential homes aim to provide quality, professional and safe care for young people who are vulnerable or might be a risk to themselves and others.
G4S specialise in outsourced business processes and facilities in sectors where security and safety risks are considered a strategic threat. They are the leading private provider of prison management in the UK, and from April 2012 will manage six prisons on behalf of the Ministry of Justice in England and Wales, with a combined population of around 7,000 prisoners.
The G4S Working Prisons initiative provides businesses with a premises and workforce, and already there are a number of commercial companies that have benefited from working inside G4S prisons.
In 2011, as part of their marketing strategy, G4S commissioned Take One Productions to produce a short video promoting the ‘Working Prisons’ initiative.
Intended for use as a promotional tool, the video featured interviews and testimonial from Prison Directors, Prison staff and Prisoners themselves, all of whom detailed the good work the scheme promotes with regards
to rehabilitation of inmates and their reintegration into society upon release.
The video also included testimonials from G4S’ business partners who are involved in the initiative, capturing their honest and positive feedback about the benefits and growth the ‘Working Prisons’ programme has brought to their businesses.
Filmed on location at four prisons across the UK - HMP Altcourse, HMP Wolds, HMP Birmingham and HMP Parc – the video was shown at the G4S Directors conference, is available on the G4S website and You Tube channel and is successfully used as a high level marketing tool.