At Facebook, analytics play a critical role in informing design decisions, but internally there’s a wariness of the idea of design by numbers.
In this talk we’ll hear about three primary ways Facebook uses quantitative data:
• Optimizing small but important interactions
• Finding pain points in existing work flows
• Setting high level success metrics for large projects
Some things are difficult, or maybe even impossible, to quantify. Currently, the design team works to optimize for both the user and the network, and though these two are not mutually exclusive they are not always perfectly inline.
We’ll hear Facebook’s take on how they think they should improve their ability to quantify some of the less tangible data points, like brand perception and long term network value. Those analytics can begin to perform as counter metrics so that they can begin to rely less heavily on instinct, which is important but sometimes fallible.
Ben is the CEO and co-founder of http://MailChimp.com, one of the most successful e-mail marketing companies around, with over 1.2 million users. They were recently featured in "Fast Company" for their non-traditional corporate culture and creative environment. In this Creative Mornings presentation, Ben talks about the history of the company and what he does as a manager to cultivate such a creative culture. You DON'T want to miss this!
Many thanks to these vendors who volunteered their time and services to this event:
• Dare Dreamer Media (http://daredreamer.net) for producing this video.
• Hosted by The Piedmont Park Conservancy (http://www.piedmontpark.org)
• Photography by Tim Lampe (http://www.timlampe.com )
• Free Parking courtesy of Standard Press Printing (http://www.stppress.com)
CreativeMornings is a free monthly breakfast lecture series for creative types started by Tina Roth Eisenberg (aka @swissmiss). Each event is free of charge, and includes a 20 minute talk plus free coffee! For more on the bigger picture, check out http://creativemornings.com.
As the field of user experience grows and evolves, UX practitioners find themselves having to master new techniques to take on new challenges. Adaptive Path’s Jesse James Garrett takes a look at where user experience has been and where it’s going.