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    El diseño y los negocios no pueden ser concebidos más como actividades distintas con objetivos individuales. Design the New Business es una película dedicada a investigar como los diseñadores y hombres de negocios están trabajando juntos bajo nuevos esquemas para resolver los problemas que afectan a los negocios en nuestros días.

    El documental corto examina como estas dos disciplinas están uniendo fuerzas por medio de entrevistas con consultores, expertos en educación y negocios que han incorporado el diseño como parte de su estrategia. Design the New Business muestra casos de estudio y discusiones, ayudando a ilustrar el estado de esta relación y como necesita seguir evolucionando para estar a la altura de los retos del mañana.

    Esta película es una iniciativa de Zilver Innovation y fue creada por 6 estudiantes de la maestría en diseño estratégico de TU Delft en Holanda.

    Zilver Innovation esta ofreciendo talleres que exploran esta relación con más profundidad y que exploran las implicaciones que tienen las mismas en el mundo profesional. Para más información visita nuestra página web: designthenewbusiness.com

    Agradecimientos especiales a Abraham Liñan y Brenda S. Cortés por los subtítulos.

    Cast (en orden alfabético):
    Alexander Osterwalder (Co-Author of Business Model Generation)
    Aldo de Jong (Co-Founder at ClaroPartners)
    Amanda O’Donnell ( Head of Customer Experience at Virgin Mobile Australia)
    Arne van Oosterom (Director & Founder at DesignThinkers)
    Arno Wolterman (Managing Partner & Design Director at In10)
    Benjamin Schulz (Service Innovation at Volkswagen)
    Damian Kernahan (Founding Partner at Proto Partners)
    Deniz Arik (Associate at ClaroPartners)
    Erik Roscam Abbing (Director & Founder at Zilver Innovation)
    Frido Smulders (Coordinator of MSc Strategic Product Design,TU Delft)
    Guido Stompff (Senior Product Designer at Canon-Océ Technologies)
    Jacco Ouwerkerk (Creative at In10)
    Jan Buijs (Assistant Professor at TU Delft)
    Joe Heapy (Co-Founder & Co-Director at Engine)
    Lukas Golyszny (Service Innovation at Volkswagen)
    Maria Bezaitis (Director of Intel's People and Practices Research Group)
    Megan Ellis (Associate at ClaroPartners)
    Oliver King (Co-Founder & Co-Director at Engine)
    Ralf Beuker (Dean at Munster Design School)
    Rich Radka (Co-Founder at ClaroPartners)
    Ton Borsboom (Senior Director for new Business at Philips Design)
    Willem Boijens (Head of R&D at Canon-Océ Technologies)

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  4. PostPanic director Mischa Rozema's new short film, Stardust, is a story about Voyager 1 (the unmanned spacecraft launched in 1977 to explore the outer solar system). The probe is the furthest man-made object from the sun and witnesses unimaginable beauty and destruction. The film was triggered by the death of Dutch graphic designer Arjan Groot, who died aged 39 on 16th July 2011 from cancer.

    The entire team at PostPanic (the Amsterdam-based creative company) pushed themselves in their own creative post techniques to produce a primarily CG short film crafted with love.

    The film's story centers on the idea that in the grand scheme of the universe, nothing is ever wasted and it finds comfort in us all essentially being Stardust ourselves. Voyager represents the memories of our loved ones and lives that will never disappear.

    From a creative standpoint, Rozema wanted to explore our preconceived perceptions of how the universe appears which are fed to us by existing imagery from sources such NASA or even sci-fi films. By creating a generated universe, Rozema was able to take his own 'camera' to other angles and places within the cosmos.
    Objects and experiences we are visually familiar with are looked at from a different point of view. For example, standing on the surface of the sun looking upwards or witnessing the death and birth of a star  - not at all scientifically correct but instead a purely artistic interpretation of such events.

    Rozema says, 'I wanted to show the universe as a beautiful but also destructive place. It's somewhere we all have to find our place within. As a director, making Stardust was a very personal experience but it's not intended to be a personal film and I would want people to attach their own meanings to the film so that they can also find comfort based on their own histories and lives.'

    Rozema turned to his regular audio partner, Guy Amitai, to create the music for the film. 'I approached Guy to make the music because I trust him and knew he would instinctively understand what I wanted to communicate with this film.'  Their long-term collaboration over the years helped them explore different musical approaches before finally settling on a musical journey featuring analogue instruments. Amitai explains, 'Once we started working on this project and I told people about Stardust and what Arjan meant to us all, the offers started pouring in. Musician friends and friends-of-friends all wanting to join in and record even the smallest parts. It was an incredibly emotional and personal journey for us all - not something you can professionally detach yourself from.'

    The track is now available for purchase, with all proceeds going to the KWF (Dutch Cancer Society)
    Download the song here via iTunes: tinyurl.com/a6j2f34

    Credits:

    A PostPanic Production

    Written & directed by Mischa Rozema

    Produced by Jules Tervoort

    VFX Supervisor: Ivor Goldberg
    Associate VFX Supervisor: Chris Staves
    Senior digital artists: Matthijs Joor, Jeroen Aerts
    Digital artists: Marti Pujol, Silke Finger, Mariusz Kolodziejczak, Dieuwer Feldbrugge, Cara To, Jurriën Boogert
    Camera & edit: Mischa Rozema
    Production: Ania Markham, Annejes van Liempd

    Audio by Pivot Audio , Guy Amitai
    Featuring "Helio" by Ruben Samama

    copyright 2013 Post Panic BV, All rights reserved

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