For Paul Rand's posthumous induction into The One Club Hall of Fame, Imaginary Forces created this short film, combining original animation with a videotaped interview of Rand himself, that encapsulated his unique and timeless contribution to the design community.
director - Mark Gardener
producer - Cara McKenney
designers/animators - Jeremy Cox, Joey Salim, & Liz Centolella
animators - Andrew Chung, Sean Eno and Chase Massingill
editor - Corey Weisz
sound design - Derek Lee
We are at the start of the "Big Shift" away from the 20th century defined by hyper-consumption towards the 21st century, an age of Collaborative Consumption.
But just how LARGE and FAR-REACHING is this groundswell?