Local Insurance Adviser Recognized By National Trade Magazine For Maximizing Opportunities Through Social Media
Midland, TX - May 16, 2012 – Dal Watson, a 22-year employee benefit veteran, was the feature cover story of the April 2012 edition of Employee Benefit Adviser (EBA) magazine for his use of social media to increase business, bolster awareness and solidify client relationships. The EBA magazine reaches over 50,000 benefit brokers, advisers and consultants nationwide who help employers purchase and manage their health, retirement, and voluntary employee benefit programs.
“I was thrilled to be recognized by EBA for our use of social media in our overall marketing strategy. There’s no doubt that social media is having a more dominant role in our lives each and every day. You hardly ever see a commercial on TV, or an advertisement in newspapers or magazines that isn’t asking you to ‘connect’ with them on Twitter, Facebook, Google , etc. From my perspective, you meet people where they are, and these days, people are on social media on a regular basis,” said Dal Watson.