AXN LatinAmerica called us to do the Promo of one of its primetime shows "Criminal Minds", which main characters are a team of profilers from de FBI that search into the criminal minds to predicts their next move.
When we first read the script from our friends from Sony, we realized it was quite a challenge! The idea was to build the body of one of the criminal minds with types and phrases simultaneously with the audio. Phrases that would cause most of the psychological traumas.
Bring the script to life we proposed to tattoo the typographic phrases on a person skin and we walked into the challenge of create a tie between the ANALOGOUS and the DIGITAL.
On one hand we hand painted the phrases with brushes to give them more expressiveness and realism. On the other hand we modeled the human been in 3D and we mapped the phases on him, specially on his face. Taking as reference a great audio work, that'd define the timing to develop and animate the phrases, and with a delicate edition work that intensify the chaotic rhythm by the end of the piece we manage to transmit part of the "Criminal Minds" chaos, full of interruptions and torments thoughts, full of internal voices that push him to commit the crimes.
A couple coworkers and I pitched on designing CMT's channel rebrand. After weeks of research and designing boards we were awarded the project. The promo elements we designed and produced became the inspiration for the look of all the other channel elements.
Inspired by our love of robots, double g studios won a competitive pitch to direct and animate 20 energetic idents for Channel 4's T4. The personality of each robot was enhanced through costume design, choreography and their relationship with the new 3d logos. Here's a mash up from the 20. ps this just won a BDA Europe Gold.