1. First there was the Web. Then Web 2.0. Then the Social Web. Beyond the buzzwords, what role is Social taking on in the marketing mix of big brands? If the heady, early days of the Social Web are behind us, what lies ahead?

    With John Hayes, American Express.

    # vimeo.com/32169226 Uploaded 249 Plays 0 Comments
  2. With Oren Michels, Chris Cunningham, and Ray Wang.

    # vimeo.com/32167574 Uploaded 35 Plays 0 Comments
  3. The customer is immediately and individually accessible. The whole behavior profile is right at hand. Response times are mili-seconds. Ads were not invented for this universe. Do we still need them? And if we do, how can we get jaded consumers to slow down, look up from the fascinating stream and pay attention?

    With Shiv Singh, Rishad Tobaccowala and Daniel Stein.

    # vimeo.com/32162674 Uploaded 39 Plays 0 Comments
  4. # vimeo.com/32157502 Uploaded 38 Plays 0 Comments
  5. Nothing is as it was before. The world is different. The media are different. The customers are different. Manufacturing, distribution and customer care are in the throes of cultural revolution. Technology changes so fast, even technologists can't keep up. How can you build a brand in the midst of the maelstrom?

    With George Gallate, Euro RSCG 4D.

    # vimeo.com/32156854 Uploaded 26 Plays 0 Comments

Pivot 2011

Pivot Conference

The entire Pivot 2011 Conference

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.