Recorded webcast from the LearnSocialBusiness.com 2012 Business Thought Leadership Series produced by C7group and Workbox.

This video had a few recording and production issues. The first 5 minutes are introductions where the screen is black. The first 11 minutes have some nasty background noise.

The information delivered is incredibly valuable. You'll want to take notes on the concepts, practical tool suggestions and especially the easy to understand ways to calculate ROI.

Learn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue! This webinar will provide B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media lead generation strategies.

Discover why building reach is so important for B2B companies
Measure the ROI of your B2B social media campaigns.
Look at real-life examples and case studies from successful companies.
About Jeffrey L. Cohen

Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. Radian6′s social media monitoring software helps businesses listen, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.

With more than 20 years of marketing experience, Jeff has provided strategic counsel to B2B and B2C companies on both the client and agency sides.

He is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley), the definitive guide for B2B marketers who want to master social media and drive leads. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media impact on B2B marketing.

About Kipp Bodnar

Kipp Bodnar is Inbound Marketing Manager at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers that guide and execute HubSpot inbound marketing content strategy. This includes creating content for Blog.HubSpot.com, webinars, ebooks, social media and other channels to help educate marketers and generate leads.

He is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley), the definitive guide for B2B marketers who want to master social media and drive leads. Kipp is an experienced social media marketer who co-founded SocialMediaB2B.com, the leading online resource for social media impact on B2B marketing.

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Learn Social Business is a growing online destination for education and training related to the business use of social media and social technology in the workplace. Learn Social Business currently offer free podcasts and webcasts featuring leading authors,…


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