1. Commercial for EF International Language Centers.

    Directed by Gustav Johansson (http://www.gustavjohansson.com)

    D.P: Niklas Johansson, fsf (http://www.niklasjohansson.com)
    Typography: Albin Holmqvist (http://www.albinholmqvist.com)
    Music: Magnus Lidehäll (http://www.twitter.com/magnusthemagnus)

    Produced at Camp David (http://www.campdavidfilm.com)

    Client: EF International Language Centers
    Campaign site: http://www.ef.com/livethelanguage

    # vimeo.com/18967093 Uploaded 964K Plays 73 Comments
  2. Using a combination of post production, polystyrene sheets, cellulose paint thinning solvents and a lot of patience, the titles for Ealing Studios and Fragile Films' Dorian Gray were born.

    Titles Designer Matt Curtis of AP Design wanted a fluid and decaying feel to the titles and it was determined early on through numerous tests that we couldn’t get the random feel digitally in the time we had available. Matt Lawrence, Rushes Head of Motion GFX spent a week experimenting with various techniques to get the decaying look which ranged from burning painted letters using an electric paint stripper to heating baking powder in a frying pan.

    Finally, through trial and error, a technique was honed that gave the right look. This involved spraying cellulose paint thinner directly onto polystyrene sheet and shooting it with an HD Camera. Matt Lawrence spent the next week cutting out hundreds of letters from the polystyrene sheet in preparation for the shoot that was undertaken in a day at Rushes.

    After a many layered After Effects build, the titles were determined and then passed onto Rushes Shake compositors lead by Hayden Jones to refine, grade and layer revealing Ben Barnes’ (who plays Dorian Gray) image through the letters with extra textural splats shot by Matt Lawrence.

    Matt Lawrence comments: “I think this was one of the most enjoyable projects I’ve ever worked on. It was great to get back to my roots and get my hands dirty doing model-making again. It has also made me think in a different way about achieving effects; just because we use computers every day to create our work, doesn’t mean it’s the best way of achieving the effect you are after.”

    # vimeo.com/14292124 Uploaded
  3. Commercial for EF International Language Centers.

    Directed by Gustav Johansson (http://www.gustavjohansson.com)

    D.P: Niklas Johansson, fsf (http://www.niklasjohansson.com)
    Typography: Albin Holmqvist (http://www.albinholmqvist.com)
    Music: Magnus Lidehäll (http://www.twitter.com/magnusthemagnus)

    Produced at Camp David (http://www.campdavidfilm.com)

    Client: EF International Language Centers
    Campaign site: http://www.ef.com/livethelanguage

    # vimeo.com/18886355 Uploaded 2.1M Plays 192 Comments
  4. Commercial for EF International Language Centers.

    Directed by Gustav Johansson (http://www.gustavjohansson.com)

    D.P: Niklas Johansson, fsf (http://www.niklasjohansson.com)
    Typography: Albin Holmqvist (http://www.albinholmqvist.com)
    Music: Magnus Lidehäll (http://www.twitter.com/magnusthemagnus)

    Produced at Camp David (http://www.campdavidfilm.com)

    Client: EF International Language Centers
    Campaign site: http://www.ef.com/livethelanguage

    # vimeo.com/18952185 Uploaded 1.9M Plays 148 Comments

Typographie

Francois Lauret

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