Interview : M Webster
Camera & Edit : M Webster
Production : Pyramyd 2009
Tronic Studio is based in New York and was co-founded by Jesse Seppi & Vivian Rosenthal. Dubbed as 'visual futurists', they bring together various disciplines in the field of design, architecture and film, creating thought provoking work that goes well beyond the canons of branding and visual communication.
In this exclusive interview they explain their background in architecture and their interest in using the moving image as a means to explore the 'virtual and actual divide'. They reveal one of their latest works for the prestigious firm, Herzog + DeMeuron–a stunning 3D visualization for the future 57-story residential building to be constructed in the Tribeca area, New York.
Fondé par Jesse Seppi & Vivian Rosenthal, le studio Tronic installé à New York, travaille sur des disciplines variées telles l'architecture, le design, le graphisme et le cinéma. Interviewés en exclusivité, ils nous expliquent leur passion pour l'architecture et leur intérêt pour l'image animée dans la réalisation de projets, notamment à travers leur dernier travail pour la prestigieuse firme "Herzog + DeMeuron", une visualisation 3D des prochains logements qui seront construits dans Tribeca Area à New York.
"The Community" might be the most frequently used term over the last 50 years of Architectural and Urban discourse. For decades, "the community" has served as a legitimization for anything from Team X to New Urbanism, from Celebration to "vancouverism". But what is "the community"? Where should we look for the proper definition? How did communities appear in the past and how do they form today? Can 'the community" influence the design of its own space, territoiry or context? If yes, what could be the relationship between the community and architecture in the future?
In his Strelka talk Reinier de Graaf is trying to answer these and other, even more complex questions.
About Reinier de Graaf
Reinier de Graaf is an architect and partner of architecture and design office OMA, where his projects include mixed-use buildings in Rotterdam, a masterplan proposal for Moscow’s Skolkovo Centre for Innovation and the redevelopment of London’s Commonwealth Institute. He was responsible for several OMA projects in the Middle East, and in 2009 led the competition-winning design for Rotterdam's Stadskantoor. In 2002 he became director of AMO, the think tank of OMA, and produced "The Image of Europe," an exhibition illustrating the history of the European Union. He is responsible for AMO's increasing involvement in sustainability and energy planning, which has included the publication in 2010 of "Roadmap 2050: A Practical Guide to a Prosperous, Low-Carbon Europe" with the European Climate Foundation and "The Energy Report," a global plan for 100 percent renewable energy by 2050, made with the WWF. De Graaf is has been involved in Strelka education programme since 2010.
«From Welfare City to Neoliberal Utopia» is a talk on evolution of utopian models for creating new cities. The speakers follows the shift from welfare state ideal focusing on social housing and public spaces to neoliberal utopia of privatized cities and its implication to citizens of the new towns.
About Michelle Provoost
Michelle Provoost is an architectural historian, who specializes in historic preservation, urban planning history and theory, postwar architecture and contemporary urban development. She co-founded the office of Crimson Architectural Historians in 1994. Since 2008, Dr. Provoost has served as Director of the International New Town Institute (INTI) in Almere, the Netherlands, and the head editor of the INTI publications. She also teaches at various universities (including TU Delft, the Rotterdam Academy of Architecture and the University of Amsterdam). Dr. Provoost lectures regularly throughout Europe and the United States, and has been involved in many municipal, national and private committees and juries.