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  2. from the heart of the lower east side of Manhattan, comes 'Sons of Essex' restaurant and bar. here is a brief tutorial of how to make one of the restaurant's signature cocktails 'the SOL mojito". along with special LES historical facts from skipper Brett David

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Sons of Essex

William Bastian II

I filmed a series of 10 videos for 'Sons of Essex' in the lower east side of Manhattan. The restaurant and bar is a throwback to the gritty days of the LES when immigrants flooded the streets and left an indelible mark on our city and ultimately our country.…


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I filmed a series of 10 videos for 'Sons of Essex' in the lower east side of Manhattan. The restaurant and bar is a throwback to the gritty days of the LES when immigrants flooded the streets and left an indelible mark on our city and ultimately our country. I was allowed creative control and kept the video series edgy and hip, just like the restaurant itself. My host was the GM of the spot Brett David, and as you can see with the videos, he was quite the character.

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