NEXT OFFENSIVE PRODUCTIONS proudly presents the official trailer for I DO IT HARDER; a feature-length documentary capturing the story of two “would-be” entrepreneurs who take on big oil in the quest for alternative fuels.
Director/Producer Brad McGregor follows Mike and Cindy as they launch a tour across Canada to promote their ethical vegetable oil conversion company; Wiesel. Carbon neutral, less pollutant, and far less toxic, they know their idea is better than burning fossil fuels. Now, with oil the big topic on Canadians minds, they’re hoping to turn their business into an unlikely success.
But getting across the country isn’t as easy as it seems, especially not using their demo vehicle – a decommissioned school bus nicknamed “Harder”. Using hand-pumps and a custom filtration system, Mike and Cindy will have to dumpster dive for fryer grease at the backs of restaurants, with no guarantee they’ll find what they’re looking for. Making matters worse, they soon find themselves stuck in the small town of Wawa, Ontario with an overheated transmission stuck in first gear.
With everything at stake, will idealism be enough to keep their dream alive? Probably not, but Mike and Cindy are about to bet their futures trying to find out - even if they have to do everything the harder way.
I DO IT HARDER captures this DIY adventure across the country, telling the story of today’s youthful idealism stuck in a world of mega-corps and big business.
Edited by Michael Tersigni, with Original Music from Michel Sauvé.