1. Introduction of social media, including five trends in media that are shaping the way the people are brands are relating to each other online.

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  2. This tutorial video walks you through the steps of creating a Wordpress blog, activating the blog, creating your first blog post and adding an About page to your blog.

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  3. The second lecture of the series provides an introduction to blogging and blogging platforms. The video discusses different kinds of blogs, characteristics of a good blog and various blogging platforms including Wordpress and Tumblr.

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  4. Exploration of the importance of search to determine social reputation. Features that determine how Google determines which pages to display. Discussion of new features of Google Knowledge Base and Bing social search. Ten tips for managing your client's online reputation.

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  5. Examination of social media and blogger influence as well as formulation for determing influences. Engagement strategies for developing relationhips with bloggers, best practices for engagement and overview of FTC regulations affecting blogger engagement.

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JHU Summer 2012


Lectures for Summer 2012 Using Social and Digital Media

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