1. A recap of the PICNIC Innovation Mash Up, held in Amsterdam on May 15th 2012. by ©Marcel Kampman.

    The PICNIC Innovation Mash Up lived up to its name: an active learning event focused on “how”: how businesses in other sectors can successfully apply top innovation and creativity processes used by Dutch and international creative industry professionals to launch new products and services, connect with customers and grow.

    Approximately 165 participants joined the Mash Up, coming from the Netherlands, Italy, Germany, South Africa, the United Kingdom and Denmark and representing sectors such as media and publishing, consumer goods, banking and finance, design, chemicals, higher education, medicine, real estate, retail, law, government, IT and technology, life sciences, advertising, culture, and manufacturing.

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PICNIC Events organised in 2012.

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