MongolTV - Branding - Televisual identity

  1. One hour drive from Katsghal in the windy and snowed mongolian valley : the steppes, a perfect place for the wild horses, Przewalski's horse. Here, one of the last horse trainer using an urga: a long pole with a lasso at the end, a national treasure. Nomads living in the traditional Mongol fashion still hold more than 3 million animals. The time was on hold since the brave cavaliers of Genghis Khan.

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    Product: TV idents MongolTV
    Client: Nomin Chinbat, MongolTV Senior VP, Group Company Gatsuurt
    Executive Producer: Michel Rodrigue, The Format People, LA
    Producer and brand strategies: Marc S. Grenier, Baroque
    Creative direction : Christian Langlois, mémoire liquide
    Art direction and SFX : Charles Bertrand, Fly Studio
    Film Director: Christian Langlois, Les Enfants
    Director of Photography: Francois Dutil
    Assistant camera: Chloe Giroux Lachance
    Editorial: Miguel Raymond
    Color grading: Charles Bertrand, Fly Studio
    Motion design, animation and post production: Alexander Lapointe, Mathieu Lalumiere, Jean Marc Laurin, Fly Studio
    Music: Mathieu Lafontaine

    # vimeo.com/42498870 Uploaded
  2. Unique local beauty, educated yougn woman, farmer daughter. An jewel in middle of rough life, neighbour of Siberia, cold weather - 60 to - 45 in the winter. Bringing the water from the lake, in a block of ice. Self-sufficiency, geographic isolation, survivor with livestock. Endangered traditional and nomadic life style.
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    Product: TV idents MongolTV
    Client: Nomin Chinbat, MongolTV Senior VP, Group Company Gatsuurt
    Executive Producer: Michel Rodrigue, The Format People, LA
    Producer and brand strategies: Marc S. Grenier, Baroque
    Creative direction : Christian Langlois, mémoire liquide
    Art direction and SFX : Charles Bertrand, Fly Studio
    Film Director: Christian Langlois, Les Enfants
    Director of Photography: Francois Dutil
    Assistant camera: Chloe Giroux Lachance
    Editorial: Miguel Raymond
    Color grading: Charles Bertrand, Fly Studio
    Motion design, animation and post production: Alexander Lapointe, Mathieu Lalumiere, Jean Marc Laurin, Fly Studio
    Music: Mathieu Lafontaine

    # vimeo.com/42500769 Uploaded
  3. Night life in UB Ulaanbataar, awsome clubbing places, urban dance performance by Onyx an international breakdancer group from Mongolia. Traffic jam day & night in UB downtown. Luxury cars, stores, fashionitas, new economy set the new pace. Future is the air everywhere. We are in Asia.
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    Product: TV idents MongolTV
    Client: Nomin Chinbat, MongolTV Senior VP, Group Company Gatsuurt
    Executive Producer: Michel Rodrigue, The Format People, LA
    Producer and brand strategies: Marc S. Grenier, Baroque
    Creative direction : Christian Langlois, mémoire liquide
    Art direction and SFX : Charles Bertrand, Fly Studio
    Film Director: Christian Langlois, Les Enfants
    Director of Photography: Francois Dutil
    Assistant camera: Chloe Giroux Lachance
    Editorial: Miguel Raymond
    Color grading: Charles Bertrand, Fly Studio
    Motion design, animation and post production: Alexander Lapointe, Mathieu Lalumiere, Jean Marc Laurin, Fly Studio
    Music: Mathieu Lafontaine

    # vimeo.com/42666925 Uploaded
  4. In the winter in a deep bay of Hosvghol lake , surround by the great mountains of Darkhan depression, the night is blue and the sky is clear. We see a billion of stars. The climate is harsh and extremely cold. The only way in the winter to visiting people ger to ger, is through a icy lake path with a small Russian truck, a Chinese motorcycle or with a Mongolian horses. Don't worry, the ice is strong enough it was very thick 2 to 4 meter. A nomadic man, the National Park ranger toured noctures to ensure that all are warm, protected and lacks nothing.
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    Product: TV idents MongolTV
    Client: Nomin Chinbat, MongolTV Senior VP, Group Company Gatsuurt
    Executive Producer: Michel Rodrigue, The Format People, LA
    Producer and brand strategies: Marc S. Grenier, Baroque
    Creative direction : Christian Langlois, mémoire liquide
    Art direction and SFX : Charles Bertrand, Fly Studio
    Film Director: Christian Langlois, Les Enfants
    Director of Photography: Francois Dutil
    Assistant camera: Chloe Giroux Lachance
    Editorial: Miguel Raymond
    Color grading: Charles Bertrand, Fly Studio
    Motion design, animation and post production: Alexander Lapointe, Mathieu Lalumiere, Jean Marc Laurin, Fly Studio
    Music: Mathieu Lafontaine

    # vimeo.com/44289109 Uploaded
  5. Hosvghol Lake, the blue pearl. The fifth fresh water reserve in the world. UNESCO protected. Length 240 km. Depth 200 meters. The brother lake Baikal. In the winter 2 to 4 meter of pure blue ice cover all the surface like a giant mirror. Magnificent spot for ice skating and winter event. Here a young girl from the Mongolian national speed skating team just chill.
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    Product: TV idents MongolTV
    Client: Nomin Chinbat, MongolTV Senior VP, Group Company Gatsuurt
    Executive Producer: Michel Rodrigue, The Format People, LA
    Producer and brand strategies: Marc S. Grenier, Baroque
    Creative direction : Christian Langlois, mémoire liquide
    Art direction and SFX : Charles Bertrand, Fly Studio
    Film Director: Christian Langlois, Les Enfants
    Director of Photography: Francois Dutil
    Assistant camera: Chloe Giroux Lachance
    Editorial: Miguel Raymond
    Color grading: Charles Bertrand, Fly Studio
    Motion design, animation and post production: Alexander Lapointe, Mathieu Lalumiere, Jean Marc Laurin, Fly Studio
    Music: Mathieu Lafontaine

    # vimeo.com/42500490 Uploaded

MongolTV - Branding - Televisual identity

Christian Langlois PRO

Series of TV idents produced for MongolTV in Asia. The visual identity developed is global: new logo and new visual signature, , twenty television commercials, series of animations, motion graphics for TV news... This plethora of visual elements will…


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Series of TV idents produced for MongolTV in Asia. The visual identity developed is global: new logo and new visual signature, , twenty television commercials, series of animations, motion graphics for TV news... This plethora of visual elements will punctuate the air and confirm the identity of the channel. The centerpiece of this project is a television idents campaign to images breathtaking. These are twenty portraits of local peoples, visually oriented shoot in locations in Gobi Desert, Ulaanbaatar, East Siberian, Mongolian steppe ... Impressive images, sometimes shoot at -45 to - 60 Celsius degrees by a joint venture of occidental and Mongolian staff. These vignettes suggest the presence of TV channel on the entire territory of Mongolia and its proximity to the population. This is a renewed image, contemporary Mongolia is projected here.
Product: MongolTV
Client: Nomin Chinbat, MongolTV Senior VP, Group Company Gatsuurt
Executive Producer: Michel Rodrigue, The Format People, LA
Producer and brand strategies: Marc S. Grenier, Baroque
Creative direction : Christian Langlois, mémoire liquide
Art direction and SFX : Charles Bertrand, Fly Studio
Film Director: Christian Langlois, Les Enfants
Director of Photography: Francois Dutil
Assistant camera: Chloe Giroux Lachance
Editorial: Miguel Raymond
Color grading: Charles Bertrand, Fly Studio
Motion design, animation and post production: Alexander Lapointe, Mathieu Lalumiere, Jean Marc Laurin, Fly Studio
Music: Mathieu Lafontaine

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