I created a marketing campaign to promote KATU's 630p newscast which only covered local stories. We playfully reenacted some of the things that make you '100% local' in Portland, Oregon. In this promo, locals are always prepared for rain....
Designed to promote the personality of a news station, brand promos are less about driving "appointment television" (Tonight at 5pm) and more about creating a viewer/station relationship.
More stuff from “News: Brand Promos”
Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!
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