Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today.
The short documentary examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow's challenges.
This film is a Zilver Innovation initiative, and was created by 6 students from the Master in Strategic Product Design at the TU Delft in The Netherlands.
Zilver Innovation is now offering workshops that explore this relationship in more depth and the implications for practitioners. For more information, visit our website: designthenewbusiness.com
Featuring (in alphabetical order):
Alexander Osterwalder (Co-Author of Business Model Generation)
Aldo de Jong (Co-Founder at ClaroPartners)
Amanda O’Donnell ( Head of Customer Experience at Virgin Mobile Australia)
Arne van Oosterom (Director & Founder at DesignThinkers)
Arno Wolterman (Managing Partner & Design Director at In10)
Benjamin Schulz (Service Innovation at Volkswagen)
Damian Kernahan (Founding Partner at Proto Partners)
Deniz Arik (Associate at ClaroPartners)
Erik Roscam Abbing (Director & Founder at Zilver Innovation)
Frido Smulders (Coordinator of MSc Strategic Product Design,TU Delft)
Guido Stompff (Senior Product Designer at Canon-Océ Technologies)
Jacco Ouwerkerk (Creative at In10)
Jan Buijs (Assistant Professor at TU Delft)
Joe Heapy (Co-Founder & Co-Director at Engine)
Lukas Golyszny (Service Innovation at Volkswagen)
Maria Bezaitis (Director of Intel's People and Practices Research Group)
Megan Ellis (Associate at ClaroPartners)
Oliver King (Co-Founder & Co-Director at Engine)
Ralf Beuker (Dean at Munster Design School)
Rich Radka (Co-Founder at ClaroPartners)
Ton Borsboom (Senior Director for new Business at Philips Design)
Willem Boijens (Head of R&D at Canon-Océ Technologies)
Roger Martin, Dean of the Rotman School of Management at the University of Toronto, speaks about his latest book: The Design of Business - Why Design Thinking is the Next Competitive Advantage. Recorded on February 2, 2010 in the Ziba Auditorium.
In this presentation, Roger explores the following questions: Why, if so many companies set innovation as one of their most important goals, are we so poor at it? Why is breakthrough innovation so inconsistently achieved and hard to replicate? And how can we get better at bringing innovation into the heart of our organizations?
Business Week named "The Design of Business" to its list of the best innovation and design books of 2009. Among many other accolades, Roger has been called one of the top 50 management thinkers in the world by The Times of London. As the New York Times recently reported, under Roger's leadership, the Rotman School is developing one of the most distinctive blueprints for teaching design thinking in a business school.
Interaction design research activities produce an enormous quantity of raw data, which must be systematically and rigorously analyzed in order to extract meaning and insight. Unfortunately, these methods of analysis are poorly documented and rarely taught, and because of the pragmatic time constraints associated with shipping products, there is often no time dedicated in a project to a practice of formal synthesis. As a result, raw design research data is inappropriately positioned as insight, and the value of research activities is marginalized – in fact, stakeholders may lose faith in the entire research practice, as they don’t see direct return on the investment of research activities.
Interaction design synthesis methods can be taught, and when selectively applied, visual, diagrammatic synthesis techniques can be completed relatively quickly. This talk will introduce various methods of Synthesis as ways to translate research into meaningful insights. Attendees will learn about how to manage the complexity of gathered data, and will learn how to elicit hidden meaning in gathered data.
Jon Kolko is a Senior Design Analyst at frog design in Austin, Texas. His professional work deals with the manipulation of complicated business and technological constraints in order to best solve the problems of Fortune 500 clients. The work spans the boundaries of Information Architecture, Interaction Design, and Usability Engineering; the common underlying theme of these problems and projects is the creation of a solution that is useful, usable, and desirable. Kolko is the author of the text Thoughts on Interaction Design; he is also the 2008-2011 Editor-in-Chief of Interactions Magazine, published by the ACM.