Fondation Hydro-Québec pour l’environnement (FHQE)

The mandate was to raise awareness of the Foundation and drive traffic to their web site. Using a mix of conventional and unconventional tools, Frederick first produced and directed a one-minute vignette for each of 5 of the Foundation’s projects, along with a five-minute video on the Foundation itself. These aired at the Montreal Biôdome and as interstitials on various TV networks. A second component was the development of an entire social media web platform to share best practices and engage the community in the Foundation’s initiatives.

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FHQE - Corporate Videos

Frederick Wallace

The mandate was to raise awareness of the Foundation and drive traffic to their web site. Using a mix of conventional and unconventional tools, Frederick first produced and directed a one-minute vignette for each of 5 of the Foundation’s projects, along…


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The mandate was to raise awareness of the Foundation and drive traffic to their web site. Using a mix of conventional and unconventional tools, Frederick first produced and directed a one-minute vignette for each of 5 of the Foundation’s projects, along with a five-minute video on the Foundation itself. These aired at the Montreal Biôdome and as interstitials on various TV networks. A second component was the development of a social media web platform to share best practices and engage the community in the Foundation’s initiatives. For more videos please visit my website: http://www.frederickwallace.com

Son mandat était d'augmenter la notoriété de la Fondation et d'augmenter la fréquentation de son site Internet. Au moyen d'un heureux mélange d'outils traditionnels et non traditionnels, Frédérick a d'abord mis en scène et réalisé des vignettes vidéo d'une minute pour chacun des projets de la Fondation, en plus d'une vidéo de cinq minutes pour la Fondation en tant que telle. Celles-ci ont fait l'objet d'une diffusion grand public au Biodôme de Montréal ainsi qu'en tant qu'intermèdes à l'antenne de plusieurs chaînes de télévision. Un deuxième volet du projet consistait à élaborer une plate-forme Web de médias sociaux afin de faire le partage des meilleures pratiques et d'impliquer davantage la collectivité dans les initiatives de la Fondation. Pour en voir plus, visiter mon site: http://www.frederickwallace.com

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