1. Times Square is the information nerve-center of NYC. When Nike wanted to run its #makeitcount trials in NYC they turned to MPC to help transform all of the data and content from their events around the city into a branded infographic building takeover in the heart of this vibrant neighborhood.

    We created a series of real-time and rendered infographics and motion graphics including campaign imagery, demographic data, leaderboards, tweets and Instagram photos along with a web-based moderation tool. We launched the takeover the day of the events and updated in realtime new content throughout the course of the day

    # vimeo.com/42813728 Uploaded 668 Plays 0 Comments
  2. # vimeo.com/31307082 Uploaded 265 Plays 0 Comments
  3. "Who needs mannequins when you can have live models showcase your clothes? And oh, by the way, you control what they wear via txt message. Indeed, the first example of Txt Couture" @Schwartzie14

    # vimeo.com/31295541 Uploaded 435 Plays 0 Comments
  4. # vimeo.com/31306543 Uploaded 65 Plays 0 Comments
  5. Here's a snapshot of some of my work prior to joining MPC.

    # vimeo.com/31381250 Uploaded 86 Plays 0 Comments

Creative Director

wayne robins Plus

These are the projects I art/creative directed.

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