[re:new tohoku] FD

  1. Mitsunobu Hagino is by training a second-class registered architect but he focuses on industrial design, making better products that combine superior functionality and usability with great looks.

    His company is located in northern Niigata Prefecture, and he has worked extensively with a diverse array of small and medium-sized factories that make metal-based products. In addition, his experience using technology and the internet has provided him with the perspective that user experience and feedback is critical to design. This combination enables FD to create an array of products for the household and for personal use.

    These products not only strive to improve the quality of the user experience, but also the sustainability of production.

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  2. FD combines exceptional design with superlative craft skills in the production of outstanding household items. Videos: [re:new tohoku] FD

    # vimeo.com/44001180 Uploaded 82 Plays 0 Comments
  3. FD works with local manufacturers to produce products that are functional, usable and stylish. It uses a rigorous process of analysis to design better versions of existing household tools. One of the main areas that FD designs products for is the kitchen. This is, in large part, because so many of the local craft manufacturers in the Niigata region in which FD is located already make kitchen supplies. It is also because FD's chief designer and owner, Mitsunobu Hagino, believes that his company can make kitchen tools better than any that have come before.

    Hagino was trained as an architect. For him, form follows function. Utility is a natural consequence of the design, not an afterthought. The location of FD’s offices, on the premises of an industrial facility, gives FD the opportunity to cheaply test the functionality and durability of both its prototypes and finished products. FD also deftly uses its online shop to get direct feedback from customers.

    These factors all serve to shorten the feedback cycle of design, production, use, and modification. The end result is better products and better-satisfied customers.

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[re:new tohoku] FD

Adam Fulford Business

VIDEO CHANNEL GUIDE renewtohoku.org/videos
CONTACT
a.fulford@japanesegreats.jp

Great products from areas in Japan that were hit hard by the 2011 disaster were featured at Asia House in London in July, 2012. We are eager to identify buyers,…


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VIDEO CHANNEL GUIDE renewtohoku.org/videos
CONTACT
a.fulford@japanesegreats.jp

Great products from areas in Japan that were hit hard by the 2011 disaster were featured at Asia House in London in July, 2012. We are eager to identify buyers, designers and other partners who can help us make these products successful in markets outside Japan.

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