PROTO was born when Marimekko wanted to give young designers a chance to create something exciting for Marimekko. Noora Niinikoski, the Head of Fashion Design of Marimekko, also wanted to see what kind of unique design could be created from the company's leftover fabrics. The young talents, Riikka Buri, Yonna Moriya, Elina Määttänen and Emmakaisa Soisalo, were free to design their own collections which turned out to be very different from each other. The collections captivate and amaze with their playfulness, inspirations picked from different periods and brave combinations of different materials. The collections reflect the love for stripes and chocolate licorice and peach candy, the balance between psychedelia and harmony, the 70s classic Great Gatsby movie and 90s rap music and lines and silhouettes drawn with a black marker.
"The reason why we started this project was to open-mindedly try what we could create from the leftover fabrics of Marimekko. I chose four young designers and gave them an open brief. The designers led their projects very independently from choosing the fabrics to scetching and pattern making. They also worked very closely with Marimekko's sewing professionals who in the end made the products. We also made a very nice video about the project. The models and the set were styled by the designers themselves. Most of all, PROTO challenged our young talents to design their own Marimekko. Boldly, out of the box," says Noora Niinikoski, Head of Fashion Design of Marimekko.
Created by Eirik Evjen
Play in HD! and remember to play it with the music.
Norway has recently reached 5 million inhabitants and the capital is growing rapidly. The city scene in Oslo is steadily thickening with taller buildings, more people and the never-ending construction sites. Being by far the most populated city in Norway with 613 000 inhabitants, most Norwegians look to Oslo as a major capital. However, if one compares Oslo to other international capitals, Oslo only ranks as the 112th largest. Oslo is indeed a major capital, just a small one…
The production of this video was made out of 76 940 single photos, edited as a video after a lot of work. The video was filmed under the warmest march month ever in Oslo. I have never been on so many rooftops as I had the week I filmed this, a really fun experience. I used tilt-shift lenses to create the miniature effect
Thanks to all that helped out getting me access to rooftops, apartments and other high places!
Special thanks to Svein Jacobsen, Bente Isaksen, Terje Mork, Petter Nordahl, Annette Grøsland, Andreas Moe and the security guards at Oslo S.
Finally a huge thanks to Christian Magnussen for awesome color correction help in post production.
Here is a peak into the design process of Beater.
Our new Beater designed by DING3000 has just received the Red Dot Award: Product Design 2012. With its different and innovative designs Beater impressed the Jury and won the prestigious design competition. We are of course really proud of this.