Sustainable Travel International Webinar Library

Webinar from June 21, 2012.

Mercury CSC's Director of Marketing and Research Molly Budinsky, gives audience members a look at qualitative and quantitative research in travel marketing. Data can lead us down a rabbit hole that delivers incremental wins, yet loses sight of why consumers connect with brands in the first place. We'll dive into the importance of quantitative and qualitative data in the development of marketing communications, using the world's first carbon neutral airline Nature Air as a case study.

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Sustainable Travel International Webinar Library

Sustainable Travel International

Thank you for visiting STI's webinar archive. Please visit our website http://www.sustainabletravelinternational.org to learn more about our programs and services or contact Jeremy Sampson at Jeremys@sustainabletravel.com to ask for a customized presentation…


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Thank you for visiting STI's webinar archive. Please visit our website http://www.sustainabletravelinternational.org to learn more about our programs and services or contact Jeremy Sampson at Jeremys@sustainabletravel.com to ask for a customized presentation on one of these topics. We hope you enjoy and learn from these recordings.

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