Sustainable Travel International Webinar Library

This workshop, designed for small and medium-sized tourism enterprises, explores how you can identify key customer segments in order to better align your product ‘offering’ and marketing message to meet your customers’ needs, ultimately improving profitability.

Presenter Mary Mahon Jones is well positioned to present this topic. As the former CEO of British Columbia’s tourism industry association, she understands tourism at a number of strategic levels, from a broad understanding of the critical issues that affect the industry, to a more applied understanding of the needs of SMEs that deliver the tourism experience.

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Sustainable Travel International Webinar Library

Sustainable Travel International

Thank you for visiting STI's webinar archive. Please visit our website sustainabletravelinternational.org to learn more about our programs and services or contact Jeremy Sampson at Jeremys@sustainabletravel.com to ask for a customized presentation…


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Thank you for visiting STI's webinar archive. Please visit our website sustainabletravelinternational.org to learn more about our programs and services or contact Jeremy Sampson at Jeremys@sustainabletravel.com to ask for a customized presentation on one of these topics. We hope you enjoy and learn from these recordings.

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