1. Examination of social media and blogger influence as well as formulation for determing influences. Engagement strategies for developing relationhips with bloggers, best practices for engagement and overview of FTC regulations affecting blogger engagement.

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  2. Review of Twitter, how organizations are using Twitter and popular Twitter tools.

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  3. Review of trends and applications for the mobile web.

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  4. Review of online screencapture and presentation tools, including Camtasia, SnagIt, Sliderocket, Slideshare and Prezi.

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  5. Overview of six steps for creating a social media plan.

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JHU Social Media

Kim Danek

Video lectures for JHU Summer 2012 Using Social and Digital Media class.

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