University of Kentucky College of Design Lecture
Ronald Jones, Ph.D.
Director of Experience Design, Konstfack University
Ronald Jones, Ph.D., is an artist, critic and educator who gained prominence in New York City during the mid-1980s. In the magazine Contemporary, Brandon Labelle wrote: “Working as an artist, writer, curator, professor, lecturer and critic over the last 20 years, Jones is a self-styled Conceptualist, spanning the worlds of academia and art, opera and garden design, and acting as paternal spearhead of contemporary critical practice. Explorative and provocative, Jones creates work that demands attention that is both perceptual and political.” Labelle positions Jones along the leading edge of a “contemporary critical practice” that is perhaps best described as interdisciplinary or transdisciplinary.
Presently Jones is Professor of Interdisciplinary Studies at Konstfack University College of Arts, Crafts and Design in Stockholm, Sweden where he leads The Experience Design Group, with a mission "to persuade, stimulate, inform, envision, entertain, and forecast events, influencing meaning and modifying human behavior.” At Konstfack, Jones also co-directs WIRE, the MA program in curatorial practice and critical writing. Jones is a Center Director at Konstfack for the Stockholm School of Entrepreneurship (SSES), an interdisciplinary initiative by Karolinska Institutet, the Royal Institute of Technology, the Stockholm School of Economics, the Stockholm University and Konstfack.
Jones is a Guest Professor of Experience Design at NID, the National Institute of Design, Ahmedabad, India. He has also served on the faculty of The Royal Danish Academy of Art, Copenhagen, The School of Visual Arts, New York, and Staatliche Hochschule für Bildende Künste, Städelschule Frankfurt, Germany and as a visiting professor at Bezalel Academy of Art and Design, Israel's national school of art. With his appointment at Konstfack as Professor of Interdisciplinary Studies, he has been able, along with the faculty of The Experience Design Group, to create a graduate program especially designed to prepare students to become interdisciplinarians, or even transdisciplinarians. “Interdisciplinarity,” says Jones “is by now a stand-alone discipline, as much as the conventional disciplines of art, design or craft.”
Ed Schipul, founder and CEO of Schipul - The Web Marketing Company (http://www.schipul.com) discusses the re-emergence of storytelling as the key to marketing and communication success in the coming decade. He says organizations have to get back to the proverbial campfire and make their stories interesting, compelling and persuasive. Social media tools help to get the story out, but without a great story, the technology is useless. Music provided by _AA_, http://anal0g.org/_aa_/.