1. Ação promocional de lançamento da Nova Chevrolet Montana onde organizou-se uma grande carreata pela cidade de Belo Horizonte.

    No hotsite de sustentação da ação aconteceu um concurso cultural que premiou ganhador com uma viagem para o Caribe com direito a acompanhante e tudo pago!

    Foram milhares de participações pelo hotsite e grande receptividade na ação de rua.

    # vimeo.com/23913455 Uploaded 248 Plays 0 Comments
  2. In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.

    Here, Helms Workshop in Austin creates two posters for Jack. One carved from the charred wood of an actual, used Jack Daniel's whiskey barrel and another dyed, cut, sewn and embroidered by hand. The artwork was later photographed to create the artwork for print ads, posters and large-scale outdoor murals.

    The handmade flag reads "FREEDOM IS A RIGHT. INDEPENDENCE IS A CHOICE."
    The hand-carved wooden poster reads "TRUTH BE TOLD, HANDCRAFTED ACTUALLY HAS MORE TO DO WITH THE HEART."

    Client: Jack Daniel's Tennessee Whiskey
    Agency: Arnold Worldwide, Boston
    Chief Creative Officer: Pete Favat
    Group Creative Director: Wade Devers
    ACD/Art Director: Travis Robertson
    ACD/Copywriter: Greg Almeida
    DP: Kyle Osburn
    Producer: Ben Ouellette
    Artist: Derek McDonald @ Golden West Sign Arts
    Director of Global Marketing: Carmen D'Ascendis

    # vimeo.com/45074309 Uploaded 32.4K Plays 7 Comments

Tiago Bastos

Tiago Bastos

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