1. This project was done as a spin-off to our previously soda stream's commercial ads project. the idea was to use the original work and try to take it to a different direction, to push it further more and to emphasize the realistic work that was made on the fruits.

    2011

    # vimeo.com/19789154 Uploaded 26.7K Plays 15 Comments
  2. Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton.

    We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects.

    The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex.

    Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.

    Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!

    Production Company
    Glassworks Amsterdam

    Director
    Rudiger Kaltenhauser

    3d Artist
    Markus Lauterbach
    Tim Borgmann
    Markus Geerts
    Nick Smalley
    Tim Bolland
    Dan Hope
    Chris Wood

    Flame artists
    Kyle Obley
    Lise Prudh'omme

    Flame Assist
    Bob Roijen

    Grading
    Scott Harris

    Executive Producer
    Jane Bakx

    Client
    G-Star RAW

    Concept
    G-Star RAW creative team

    Music
    Skrillex

    # vimeo.com/59736707 Uploaded 158K Plays 146 Comments
  3. Produced and Directed by Consulado
    Audio by WhiteNoiseLab

    # vimeo.com/51113628 Uploaded 4,434 Plays 4 Comments
  4. Maybe not so much of a breakdown but more of a collection of playblasts/renders and screen captures while i was making this.

    UPDATED
    You can grab the scene file here dl.dropboxusercontent.com/u/85020990/FlyingLeaf.zip

    Created for the 99frame project
    99frames.tumblr.com/
    and
    vimeo.com/groups/158719

    The final movie can be found here
    vimeo.com/58213359

    Music - college - the energy story

    generatormotion.com
    everydayallweekallyear.tumblr.com

    # vimeo.com/60548918 Uploaded 34K Plays 111 Comments
  5. Done for 99 frames - the social animation project. Group here vimeo.com/groups/158719

    Final v3 - Done! Couldn't fix the texture flickering at the start - seems to be a known bug with physical renderer.

    Breakdown here - vimeo.com/60548918

    Inspired by MTV bumpers, onedotzero and wipeout 2097.

    Done with Physical Renderer, bodypaint and mograph. Also trying out the new normaliser shader of r14, works great!

    Awesome Sound Design by
    Wesley Slover at sono sanctus
    sono-sanctus.com/

    generatormotion.com
    everydayallweekallyear.tumblr.com/

    # vimeo.com/58213359 Uploaded 28.1K Plays 58 Comments

3d

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