Lots of technology, both on the web and off, has lately attempted to drive some change in users' behavior, from living healthier lives to getting out of credit card debt. I'll be going over some examples, reverse engineering their user experiences, and discussing what that could mean for developing future products.
This is an expansion and rework of a talk that I gave at SxSW 2011.
(Note: Video is cut short. Apologies.)
Since the early ’60s, Social and Experimental Psychology Research that has taught us a great deal about the nature of persuasion in human psychology.
In recent years, there’s been a flurry of books and articles on the subject - after all, persuasion is part of the elusive magic recipe for success in business. What’s been lacking, however, is a selection of case studies that give a solid understanding of what works and what doesn’t in the context of human-computer interaction.
This is exactly where Rob Gillham’s talk picks up. Rob will give a talk covering the underpinning Psychological research and insights from HFI’s own research findings.
Rob’s talk involves a 1 hour sneak peak into HFI’s ‘Psychology, Emotion & Trust’ training course, normally only available for paying customers.
Rob Gillham is a Project Director at Human Factors International (HFI), the world’s largest UX consultancy with offices in UK, US, Germany, India, China and Singapore.
So you’ve designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren’t using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.
Andy Budd is one of the founding partners at User Experience Design Consultancy, Clearleft (clearleft.com). As an interaction design and usability specialist, Andy is a regular speaker at international conferences like The Web 2.0 Expo, An Event Apart and SXSW. Andy curates dConstruct (dconstruct.org), one of the most popular design conferences in the UK. He’s also responsible for UX London (uxlondon.com), The UK’s first dedicated Usability, Information Architecture and User Experience Design event.
Andy has helped judge several international design awards such as the BIMAs and currently sits on the advisory board for .Net magazine. Andy is the driving force behind Silverbackapp (silverbackapp.com), a low cost usability testing tool for the Mac. Andy also wrote the best
selling book, CSS Mastery (cssmastery.com) and occasionally blogs at andybudd.com.
Never happier than when he’s diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.
About the workshop:
Susan Weinschenk will share insights from two of her books: Neuro Web Design: What makes them click? and 100 Things Every Designer Needs to Know About People, including research on unconscious mental processing and implications for designing engaging and persuasive websites.
This is a hands-on workshop format. During the session you will be applying the information that Susan presents to evaluate and re-design a case study website for optimal engagement. You can work on one of the case studies that Susan will provide or come prepared with printouts from your own website to re-design.
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience applying psychology to the design of online interfaces.
She is a consultant to Fortune 1000 companies, non-profits and educational institutions. Her clients include Target Stores, Disney, Best Buy, Charles Schwab, Vanguard, Medtronic and American Express.
Susan has written 5 books on user experience and user-centred design. Her most recent books are:100 Things Every Designer Needs to Know About People and Neuro Web Design: What makes them click?
She is currently working on her next book: 100 Things Every Presenter Needs To Know About People, which is due out in May of 2012. Susan is a highly rated speaker and workshop leader. She is the founder of the User Experience Institute and runs a popular blog: whatmakesthemclick.net
Sebastian Deterding is a designer and researcher working on persuasive, gameful, and playful interactions.
Before designing independently for startups, game companies and large brands, he was UX designer at magazine publisher Gruner+Jahr, and Program Manager Multimedia at the German Federal Agency for Civic Education.
As a PhD researcher at Hamburg University, he looks into motivating behavior with game design elements, and currently organizes the Gamification Research Network. He publishes and speaks internationally at venues like CHI, Google, reboot, Web Directions, Playful, or The Gamification Summit, and has been covered by the Guardian, LA Times, New Scientist and others.