1. This was a great job to be apart of. I turned it down 4 times, I pushed my schedule out over 4 months and the client still waited for me. It was a job I did not really want to do because I did not think it could be done properly in Jakarta. Also working for big global companies with many voices, and having two AD agencies at the same time on set... I really doubted that it was possible to do a good job. But mid way through pre production with PLUSH PICTURES in Jakarta, i quickly realized that the project was turning into something grand. I had a vision, but did not think Jakarta had the film experience to pull it off. I was gladly mistaken. All the crew and especially the art director WAIKI really bought there "A" game to the table. Everyone could see this turning into something big... everyone started to get behind it... The client and agency were letting me do my thing and did not get in the way at all. We ended up with a great TV Commercial that everyone is proud of. My thanks goes out to all involved. Great work guys... Jakarta's film industry just stepped up to international levels.
    I shoot around the world alot, and am spoiled with gear and choice... I was really impressed with the effort everyone put in. Great job Jakarta, great job. !

    # vimeo.com/43588838 Uploaded
  2. FFA Australia TVC Commercial shot and directed by Mark Toia. A huge 19 day shot using RED cameras. A massive undertaking with less than a week to produce it.

    # vimeo.com/22592486 Uploaded
  3. LIN DAN, LI NING TV Commercial was a tough gig.. Super star athletes can be a pain, LIN DAN was know exception. He only gave us 3 hours to shoot this TV Commercial which ended up costing twice as much because of the time constraints he put upon us all. We ended having to build two complete studio sets exactly the same and setup up a total of 70 cameras to capture everything we needed in 3 hours. We rehearsed the whole shoot the day before with a stand in, trying to figure out how to compress a 16 hour shoot into 3 hours. It was a costly exercise, but we did it.
    If LIN DAN would only realize how much better this TV Commercial would have been and how much cooler he would have looked if he gave me time. He missed out... His and Ni Lings loss, not mine. But glad to say that the AD still came out ok... Thank goodness.

    # vimeo.com/43588840 Uploaded
  4. Leica Cameras TVC. Shot and directed by Mark Toia.

    The mission was to see if you could make a beautiful TV commercial in 24 hours.
    Think of and idea that night, shoot in a 6 hour window, edit it, grade it, master it out to HD the next day.
    This TVC was a test to see if it could be done.... It can.
    To see more of Mark's work, go to zoomfilmtv.com.au

    # vimeo.com/22822705 Uploaded
  5. Frisian Flag Milk TV Commercial. Directed and Shot by Mark Toia. to see more of marks work go to zoomfilmtv.com.au

    # vimeo.com/22742653 Uploaded


Mark Toia PRO

Director Bio

Originating from a very successful career as an advertising photographer, Mark Toia was coerced into directing TVCs by his clients. Their desires were to bring his exceptional photographic eye to the small screen, and he has now become…

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Director Bio

Originating from a very successful career as an advertising photographer, Mark Toia was coerced into directing TVCs by his clients. Their desires were to bring his exceptional photographic eye to the small screen, and he has now become one of the most sort after directors in the advertising world.

Being pursued by advertising agencies and production companies globally; He has a lengthy list of repeat business with the world's largest companies that most could only dream of.

With countless industry awards & accolades to his credit, Toia is without a doubt, a director sitting firmly on the "A" list. His ability to deliver a stunningly artistic story full of drama through to shooting a fast and furious action piece, is only a glimpse into what he can deliver.

Where Mark succeeds most is with his clear understanding of visual communication. He knows what visually sells products and this is why clients keep coming back to him again and again.

Toia's prowess and success is due to his ability to reinvent himself over and over again. He's always looking for new inspiration, constantly finding new technologies to aid his work and learning new crafts to help create images that have compelling screen presence, not to mention more on-screen value.

Toia is becoming a quintessential trendsetter that creatives around the world want to be a part of.

His passion is still to capture an image that compels and speaks without words. His legendary cinematography skills, vast post-production experience, joined with his ever evolving mind and machine like work ethics make him the perfect choice for any job. This combination puts him squarely at the forefront of today's television production industry.

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