Our latest car porn introduces Lamborghini's new super sports car Aventador with its 700 HP bull power - powerful and classy just like his namesake, Spanish bull legend Aventador - relentlessly fighting the forces of nature in a 3-minute special effect thunderstorm, shot in the Californian desert Coyote Dry Lakebed and directed by Ole Peters.
Produced through The Famous Group, I was Creative Director for the Lexus campaign with agency Walton Isaacson. We collaborated from concepting to compositing, with a ton of editorial and cg in between.
Creative Director: Joel Lava
Executive Producer: Andrew Isaacson
Senior Producer: Michael Steinmann
Live Action Producers
Editors: Joel Marcus
Texturing & Lighting: Giant Steps