ABC submitted a packet of great ideas to the talent for this shoot and the talent balked, so they came to Edge Creative for a different take on The CMA Awards. I gave them this idea the same day. Voila, cool shoot spot.
NBC liked the :15 that I wrote, produced and edited so much that they asked me to flesh it out to a :30. I cut a :30 and then NBC's Rob Starnes added some bells and whistles after I moved from the On-Air Department to Custom Content Marketing.