Assistant Director: Ferran Mendoza
    Post Production and Effects: Aina Rossell, Joan Gabriel Servera (OHMYHOOD)
    Producer: Alex Scharfman
    Executive Producer: PENSACOLA
    DP: Rob Leitzell & Federico Cesca
    Camera Assistants: Andinh Ha, Vladimir de Fontenay
    Art Direction: Olga Miasnikova
    Talent: London O'Connor, Sean Dhalberg, Natalia Henri, Franklin Rivera
    Production Assistant: Sophie Finkelstein
    Media Manager: Alex Lora
    Music: Seasun by Delorean
    SHOT in HOBOKEN november 2012

    Spec commercial for the NYC street wear brand. 10deep

    Uploaded 6,064 Plays 11 Comments
  2. Short film by Renaud Hallee.
    Falling objects synchronized to produce rhythm (2009).

    Court métrage de Renaud Hallée.
    Musique générée par la chute d'objets au sol. 2009

    # vimeo.com/6111739 Uploaded 68K Plays 157 Comments
  3. Chengdu – On August 30, 2012, the day before the Chengdu Motor Show (CDMS) in China, NuFormer performed another impressive interactive 3D video mapping projection. The interactive projection installation surprised guests as they were attending the introductory event of the new Mercedes-Benz B-Class. NuFormer proved again to continue the upward trend of innovations.

    Adapting perspective
    A regular 3D video mapping projection on a car creates the illusion of the projected images being displayed onto the car’s body. Using a new technique developed especially for this project, NuFormer went against this trend and created the illusion as if the video mapping took place inside of the car.

    By projecting onto the front window from the inside out, the spectators could see several scenes being displayed in the interior of the car. A happy family watching butterflies flying through the car, a couple of teenagers having a water gun fight or a rock band performing a show.

    Projecting onto the front window from the inside of a car is quite a challenging feat in itself, but NuFormer added even another layer to this experience. Specially designed programming allowed the spectator to change the perspective of the content inside the new Mercedes-Benz B-Class by using their body motions.

    The custom created software changed the perspective of the displayed content by motion tracking every movement of the spectator by using Kinect. The perspective of the projected content was determined by the position of the viewer’s eyes so that it corresponded exactly with what the viewer expected to see. When the viewer moved, the perspective of the content adjusted itself. From the spectator’s point of view, it looked as if the virtual front window was an extension of the real world!

    A lot of challenges had to be tackled to create such an innovative project. The difficulty did not only lie in the projecting from the inside of the car and finding the right material to project on, but also the tracking of the viewer’s eyes and adapting the perspective of the content in real-time took many hours of research and development. An earlier experiment called “The virtual living room” was executed in the NuFormer studio to investigate the feasibility of changing a perspective in real-time. This experiment formed the basis of this project.

    Future development
    The technique of adapting the perspective of the content to that of the spectator is very versatile and does not just lend itself for a car projection. Imagine a virtual window projected onto a wall that will give passersby a beautiful view over an imaginary landscape or a store window that displays endless shelves of the latest fashion in designer footwear. The possibilities are endless!

    The storyboard and script were developed by Ogilvy Beijing in close cooperation with the NuFormer creative team. Our hardware partner CT Asia provided the technical expertise and hardware for this complex interactive projection installation.

    # vimeo.com/52374647 Uploaded 3,971 Plays 1 Comment
  4. Design/Animation: George Jose

    # vimeo.com/70716705 Uploaded
  5. Experiments in speed. Inspired by those great men of the salt flats, those men that in the 60s pushed the Land Speed Record from the 300s up towards the 600mph mark in jet-propelled cars built in their sheds. We decided to do what we do: build a bicycle, but this time, in the spirit of those pioneers of speed, build it to see how fast we could go…


    Director | Greg Hackett
    Editor | Tim Swaby
    Production Company | Spindle Productions
    Sound Recordist | Adam Williams
    Camera Assistant | Greg Harris
    Production Assistant | Dickon Ireland
    Aerial Cameras | Ben Kenobe Ben Sturgess Chris Ridley
    Photographer | Tristan Conor Holden
    Composer | Daniel J. Harvey

    # vimeo.com/70921986 Uploaded 1.6M Plays 182 Comments



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