Animation explaining the brief history of tire production and Kordsa Global, a subsidiary of Sabancı Holding Company. Following with some solid facts about the world, industry and their new brand Capmax.
Capmax™ is designed to replace the current overlay material; "calendered cap-ply" in tire production. It is made by multiple dip coatings of Kordsa Global's patent pending plain weave fabric with engineered coatings.
One of four films commissioned by Isle of Man Tourism to promote the natural beauty and activities the Isle of Man has to offer. These films provide a unique insight to an island traditionally only known for its annual TT race.
Conceived and produced at The Telegraph in partnership with Isle of Man Tourism.
Concept and creative direction: Matt Simmonds
Director and editor: Lawrence Axe
DoP: Lec Park
Producer: Andy MacKenzie