Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Join Landor naming and writing director Matt Gordon, who will share eight principles to keep in mind as you scout the perfect name, including:
Don't wait to fall in love
Listen to your fear
Too much is never enough
London designer Benjamin Hubert has created a range of moulded ceramic tableware for Italian manufacturer Bitossi Ceramiche that celebrates raw seam details created in the casting process.
Seams is a collections of centre pieces, including jars and bottles, made from slip-cast ceramic and finished with a brightly pigmented matte glaze.
The concept for the pieces developed from research carried out by Hubert's studio, which explored ways in which mass-produced products could incorporate one-off details by manipulating a traditional process.
"The studio began the project with a study into the slip casting process to establish how it could be utilised to introduce decorative elements to the product without a secondary decorating process," explained Hubert.
Slip casting is a common method for the mass production of pottery and involves pouring a liquid clay mixture into a plaster mould. The mould creates a surface "seam" detail, which is usually "fettled" or trimmed off of the piece when it is set.
The studio identified these seams as an element that could be transformed into a decorative detail without the need for additional processes.
The plaster casting mould for each piece was split in several places to introduce additional lines across the surface into each object. These mould components can be moved each time a new cast is formed, making each object unique.
"We wanted to showcase the process of making so we selected an iconic archetypal bottle – so the details, process and colours would be the focus," Hubert told Dezeen.
Based in Florence, Bitossi Ceramiche has been manufacturing ceramic ware since the 1920s and has previously collaborated with designers including Ronan and Ewan Bouroullec, Fabio Novembre and Arik Levy.
During 2011 I produced a video shot in Chile, Perù and Tahiti.
It’s not only a surf video with “action” shots, but also a travelogue showing the country outside of the popular surf zones. It’s important to see how people live in the areas you happen to pass through while searching for different surfing spots.
Other than surfing you focus on getting acquainted with the culture and the landscapes that greet you. This is really the aim of “Walking The Waves”. In the addition to the cultural footage, I edited various tube sections with expert riders who are at a higher level than me. Thanks to them I could learn and improve my style. My best clips come from this experience.
Nel corso del 2011 ho prodotto un video realizzato tra Cile, Perù e Tahiti.
Non è soltanto un video di surf con riprese action, ma anche un documento di viaggio che nel racconto alterna luoghi dominati dalle onde a entroterra, estremamente affascinanti e differenti.
Ho voluto sottolineare l’esperienza privilegiata offerta al surfista professionista che, nell’interminabile ricerca di spot sempre migliori, ha la fortuna di imbattersi in un’incredibile diversità di luoghi, persone e stili di vita. Dunque, ora mi permetto un monito: surfare sì, ma soffermandosi per osservare e conoscere la cultura e i paesaggi che di volta in volta ci accolgono. Nell’action di “Walking The Waves” (camminare le onde) ho inserito diverse tube section con rider esperti, più bravi di me. Grazie a loro ho avuto modo di imparare e migliorare. Dall’intreccio di queste esperienze sono nate le migliori clip.
Hugo “Boss” Tauru
Marc Antoine Bouvant
POST PRODUCTION AND VOICE OVER // Eugenio Barcelloni
MUSIC REVIEW // Giuseppe Iubatti – Massimiliano Toscano
Everaldo “Pato” Teixeira
Edwin del Rio
Michel and Kevin Bourez
Nic Von Rupp
Adam "Biff" D'Esposito
Harié-Tuhiti Teraiamano Haumani
7c - Dear Africa
Nicolas Jaar - Love You Gotta Loose Again
Nicolas Jaar - Colomb
The Dust Brothers - Jack's Smirking Revenge
Perù Andino - Himno Al Sol
Pharoah Sanders - Astral Traveling
Alice Coltrane & Pharoah Sanders - Journey in Satchidananda