1. The second part of the second typeface.

    The first part: vimeo.com/41622541

    Available on TenDollarFonts: http://www.tendollarfonts.com/obscurity-sans/

    # vimeo.com/43341235 Uploaded 15.6K Plays 7 Comments
  2. Presentation video for the SXSW "Excellence in Title Design" competition screening.

    SXSW 2012
    Title Design Finalists Screening (Monday, March 12 7:00PM)
    "Meet the Jurors"

    Kurt Volk, Troublemaker Studios (kurtvolk.com)
    Ben Radatz, MK12 (mk12.com)
    Gareth Smith & Jenny Lee, Smith & Lee Design (smithleedesign.com)

    Editor: Ian Albinson (artofthetitle.com)

    Website: artofthetitle.com
    Twitter: twitter.com/ArtoftheTitle
    Facebook: facebook.com/ArtoftheTitle

    Music: Cruel Culture "Future"

    # vimeo.com/37973396 Uploaded 18.4K Plays 2 Comments
  3. The Mill credits:

    Creative Director - Henry Hobson & Andrew Proctor
    Typeface Designer - Manija Emran
    Executive Producer - Stephen Venning
    Producer - Lee Buckley
    Music - Florence + The Machine

    The Tale: Overview
    "The 'Snow White and the Huntsman' titles are a real statement of intent for Design at The Mill," shares The Mill L.A. Executive Producer Stephen Venning. "While The Mill is known for high-end VFX, 'Snow White and the Huntsman' marks a true first for the team in designing, directing and creating a major movie title sequence from start to finish. Titles have become an iconic part of some of the best movies of all time; this is an exciting new direction for our company."

    The Battle: Scope of Work
    The project involved a complete production cycle for the sequence, from concept and design, to executing a phantom shoot to capture all costumes and props, through to CGI and VFX compositing of the various elements. It also features our custom font design for the heads and the film opening titles themselves.

    The early discussions with Rupert Sanders and the production team were highly collaborative. We explored several concept routes before we conceived the idea of an almost photo realistic high-speed sequence of an authorial battle scene to emphasize the epic proportions of the story.

    The finished sequence was a combination of live action footage, elements from the film itself for the backgrounds and very stylized 'shattering effect' CGI animation.

    Good Versus Evil: The Challenge
    One of the creative techniques we used with great success was a high speed phantom camera. It allowed us to explore the textures and micro details of the knights' armor in incredible detail. It also captured the beautiful graphical explosions of the dark knights in action creating grandiose and mythical imagery for the final battle.

    In terms of shooting, the trickiest element was filming the raven. When shooting phantom you only get the tiniest of moments to get the action you need, so working with an animal to get the performance you're after in a split second takes a lot of patience, dedication and ingenuity. The results were well worth our effort as the texture we got on the bird's wings from the phantom camera are fantastic.

    From a visual effects standpoint, our greatest challenge was to create a high speed macro shot of the ‘shattering‘ of the dark knights. The film VFX team would have had months to crack this in their shots. As the title design team we had to effectively mimic their effect with a macro level of detail in a 10th of the time.

    The biggest challenge was creating striking movie level quality of images that frame and effectively draw focus to the key principle titles. Images and text need to work together in perfect harmony to captivate the viewer and guide them through the titles content at the same time. These titles work so well because of the successful symbiosis between the phantom footage quality and the text.

    The Evil Queen: Typography
    The intricate design and exploration for the titles and the main film title at the beginning of the movie culminated in creating a custom font for the encapsulating the classic feel of the setting while at the same time boasting a contemporary and sharp look.

    Creative Director Henry Hobson developed the completely customized typeface. The new font was named Ravenna after a character in the film - the Evil Queen. It is bold and dramatic, yet subdued to match the multifaceted character and her intriguing steadfast ways.

    Every Fairytale Has a Happy Ending
    “In the case of ‘Snow White and the Huntsman’ the main title sequence shows at the end of the movie as opposed to the beginning. This was a strong creative choice by director Rupert Sanders and one that guided our exploration for the titles,” shares The Mill L.A. Creative Lead Henry Hobson.

    Positioned at the end of the film, the titles have a unique challenge - to tell the story in a new and captivating way. Abstract imagery combines with a hyper-real action sequence as the viewers find themselves deep inside the epic battle between good and evil.

    # vimeo.com/43491415 Uploaded 48.1K Plays 12 Comments
  4. We started with the theme of personality in social media at first. After narrowing it down and let it match with FITC we took it into the direction of the creation process. We wanted the viewer to be sucked into the mind of a creative. Show his roller coaster of emotions in his process. We contacted creative writer Tifene Huchet to write the story. She shaped Sam, a man that dreamed about discovering the universe since he was a little boy and is driven by it till this day.

    After creating a moving storyboard and treatment a lot of people became enthusiastic and joined us to fight the deadline (2 1/2 weeks from there on). With guys working from Sweden & Los Angeles, Skype was a real invention! We divided scenes, so everybody could do his own bit. With rendering and compositing done at our studio we could match the final look and created it as a whole. We aimed on creating a film noir look with its typical lighting and be very subtle with adding color.

    Studio Takt did an amazing job (again!). He finished it in only 4 days. We're surprised how he achieved to glue all scenes together smoothly.

    Thank you guys, we think it was a labour of love!

    Direction & Design: Floris Vos (Soulbase) & Menno Fokma

    Creative Writer: Tifene Huchet
    Music & Sounddesign: Joris Van Grunsven (Studio Takt)
    Narrator: Terry Mann / Boy: Mick Lefevre

    Fredrik Ekholm / Heerko Groefsema / Kevin Megens / Sander Van Dijk /
    Ton Mikkers / Wouter Kroese / Marius Denisse / Johannes Matsson

    Soulbase FB: facebook.com/SoulbaseMotionDesign
    Menno Fokma Studio FB: facebook.com/mennofokmastudio

    # vimeo.com/37597693 Uploaded 87.8K Plays 53 Comments
  5. "Dusk" by Courttia Newland > http://courttianewland.com

    Word In Motion unites some of London’s finest poets, writers and lyricists with leading artists in a collaborative project to be screened on the London Underground.

    Each written piece is being brought to life by motion artists with 20-second-typographic-films. All the artists have picked their chosen piece blind with no knowledge of which writers' work they are animating.

    Client: Smile For London > http://www.smileforlondon.com
    Agency: Meme Partnership > http://www.memepartnership.com/
    Production Co.: Trunk Animation > http://www.trunk.me.uk/

    # vimeo.com/34856312 Uploaded 4,462 Plays 1 Comment


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