For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer.

Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner.

The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.

Agency: Jung von Matt/Elbe, Germany

Art Direction: Benjamin Busse, Damjan Pita

Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz

Creative Direction: Tobias Grimm, Jens Pfau, Jo Marie Farwick

Graphic Design: Samuel Huber

Idea: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen

Film Production: Erste Liebe Filmproduktion

Regie: Mortimer Hochberg

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    Interactive AUDI exhibition at the ongoing Paris Motor show:

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