Creative Social teamed up with Converse and Google+ for a next level trainer hacking competition, and the brief was simple. Do anything amazing with the free Chucks that will be given out to participating agencies.
Inspired by the Chuck Taylor blank canvas thought, we gave it a digital twist with Charged-up Chuck. We hacked a classic Chuck Taylor, add in social connections and dressed it up with lights. With a simple mobile app, anyone can send personalised illuminated patterns to the shoe. You can also choose from over 20 patterns, or create your own unique look with a little finger handiwork.
A true collective from OgilvyOne Beijing, Converse and Google+.
And while it's often a wet diaper, the reason isn't always clear. So we set out to offer parents some help.
Introducing the Nappy Notifier. The devise that tells parents when their baby needs changing. We brought together a moisture sensor and a Bluetooth low energy transmitter. And then fit it in a smaller, safe package. This device is connected to an app, that even has a wetness tolerance setting.