everything about design
a documentary fresh from last week's LONDON DESIGN FESTIVAL vimeo.com/140974909
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The designer should not compromise with the industry’s habitual practices. It is urgent that the designer quits interpreting the role of a follower to do his civic duty of behaving like a thinker and a project planner. It is urgent to quit messages of personal aesthetic satisfaction and mere styling works. The future asks that cultural and institutional projects undertake the succesive and perverse creation of product selling techniques based on life styles and clichés. We are devoted to the world and responsible for the way we influence our surroundings. The future demands the creative capacities and technical abilities of a designer to become more democratic, sane, intelligent and interesting.