Thanks for all your kind words guys! It's quite overwhelming to see this shared and retweeted all over!
All sins typographic in nature have been amended, hopefully. Thanks for bearing with it the whole time. :)
As always, all credit due to the amazing Ira Glass.
Source audio is from this very seminal video by current.tv:
Made in three days on Illustrator and After Effects, for Day 6 of the #30daysofcreativity.
Client: CRC Health Group
Production: Giant Ant
CRC Health Group approached us with a script about the health and welfare of America's youth, and the direction to get "edgy" and "gritty".
We chose a frame-by-frame style on black to give the spot a grittiness, following by a background change and an introduction of bright colours to illustrate hope.
More stuff from “kinetics”
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