1. This session joins all the dots and walks through a technique for formulating a cohesive approach to digital strategy and generating a real ‘multi-platform’ experience for audiences. Stuart Buchanan, from The Nest, will cover all the facets of multi-platform (or ‘transmedia’) storytelling, embedding digital into the organisational culture, and ‘closing the loop’ with smart reporting tools and insights.

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  2. Stuart Buchanan - Director/Founder, The Nest

    From dramatic changes in mobile technology, to the new wave of social platforms and gadgets, this session guides us through the emerging changes in the digital world. Covering apps and m-sites, iPad publishing, digital storytelling, social preferencing, gamification and augmented reality, find out about the trends that will affect the way we work and the way we communicate with our audiences.

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