"How it would be, if a house was dreaming"
The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.
As a form of urban experiment the Paris PARC is the imprint of the pressures of its urban context. Wedged into a super dense context – in terms of space, public flows and architectural history – the PARC is conceived as a chain of reactions to the various external and internal forces acting upon it. Inflated to allow daylight and air to enter into the heart of the facility, compressed to ensure daylight and views for the neighboring classrooms and dormitories, lifted and decompressed to allow the public to enter from both plaza and park and finally tilted to reflect the spectacular view of the Paris skyline and the Notre Dame to the Parisians.
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Urban Abstract was created by Jopsu Ramu and Timo Ramu (ex. Huhtala) - creative team and founders of Musuta Ltd. Jopsu Ramu is a young female designer and Creative Director of Musuta Ltd. Timo Ramu is her creative partner and manager of Musuta Ltd.
This digital art piece was commissioned by TV Nelonen / channel 4 Finland and it was shown as the November break bumpers on one of the biggest commercial TV channels in Finland: TV Nelonen.
Urban Abstract has been highly awarded, it has won bronze / in book award in D&Ad awards in London, Bronze in European Design awards in Rotterdam and most recently it won a Gold Lion from design category in Cannes Lions.
Urban Abstract -piece was born in Tokyo during 2009. It consists of 40 X five second clips or it can be viewed as a one 200 second journey.
The website urban-abstract.com works as a part of the piece and creates an extra dimension for the clips shown on TV.
URBAN ABSTRACT - About the concept:
Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract.
The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension's reality as well. The concept of negative space has meaning here.
Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature.
The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important -- movement in space is sensed even if watching the shorts with eyes closed. Sounds overlap, fade, come and go.
Architectural, abstract, someway minimalist and abstract with a touch of humanity.
This feeling is reached through mixing techniques such as vectors , hand drawn lines and painting.
Urban Abstract was realized in Tokyo by a team of artists, designers and animators from Finland and Japan. Urban Abstract was created by Jopsu Ramu from Musuta Ltd, a concept, art & design -studio based in Tokyo and Helsinki.
About the creators:
Jopsu Ramu (born 1982). She is a young Finnish designer and an art director who runs her own business Musuta Ltd. Ramu creates art, graphic design, space & design.
Timo Ramu (ex. Huhtala) manager and creative partner of Musuta Ltd.
Musuta Ltd. is a Finnish creative studio operating in and between Helsinki & Tokyo. Musuta is a multidisciplinary design studio that makes art, space, design, graphics, concepts & branding.
Musuta produces Ramu's personal art work as well as creates commercial work for different clients including: Iittala, Hartwall, Pepsi Co., Kawada Group, TV Nelonen etc.
Channel Four Finland – Nelonen Nationwide commercial tv-channel Offers second-highest reach and is the third-largest advertising medium in Finland nelonen.fi
If you embed or publish the Urban Abstract -video on blogs etc. please keep in mind to mention and credit the creators. The video should not be altered or edited in any way without permission from the creators.
Creative Director Jopsu Ramu MUSUTA
Art Director Jopsu Ramu MUSUTA
Design&Storyboard Jopsu Ramu MUSUTA
Opening scene artwork Shun Kawakami artless Inc.
Calligraphy Gen Miyamura
Sound Chikao Maruyama
Producer Timo Ramu (ex. Huhtala) MUSUTA
Animation&Production: Mitsutomo Maeda & Masaru Ikeda EDP graphic works
Project management Tokyo Masaji Kinoshita / shirofuchi Inc.
Executive Producer MUSUTA Ltd.
Special thanks Taisuke Koyama, Brian Kaszonyi
Created by MUSUTA Ltd. - Jopsu Ramu & Timo Ramu (ex. Huhtala)
Creative, Production & Post-Production: Neon
Skater - Danny Brady
Director of Photography - Paul O'Callaghan
Camera Assistant - Eric Young
Music and Sound Design - Box of Toys Audio
Location - Dido Hallett
Spheron HDR - Mason Digital Mapping