A film made by my father, Jim Dunn, and his college friends in 1967. The film was shot at Long Beach State College now known as Cal State Long Beach. Shot on Super 8 color silent film. It is classic good verses evil with the bad guys wearing black and good guys wearing white. Essentially they were fighting over the holy grail long before Indiana Jones came along. Nearly 30 minutes long, it would have cost a fortune to shoot that much film back then. It starred my father Jim Dunn, Wayne Hart, Steve Locken, Dave Calhoun, Jerry La jole, David Fox. The strange movie title comes from an ad for the Atlantic Richfield company that my father came across in Business Week Magazine.