Martin Müller builds a wheel from generic mass-produced materials. Yet it is only with technical knowledge combined with skilled use of tools and their body that a builder can make a tough and straight wheel that will run for miles and miles. A custom-built wheel by a trusted wheel builder is a necessity for many serious cyclists. This hundred-year old tradition is as crucial as ever.
Longer BFF cut with focus on process.
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Here's an idea of the ads I've made over the years for films and commercials in a few other areas too. I also have turned my hand to a few cute pop promos and some documentary work. I'm into doing naturalistic grading work, decent text design and subtle retouching and effects.