The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.
When we were kids we never dreamt of being a firemen, a pilot or superhero. We always wanted to be skateboarders, jumping up curbs, down the stairs and filp our boards as many times as we could. This has not changed until today.
Every word to "Magnolia" (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens.
Random people at over 65+ locations and a handful of friends were used as rappers throughout the video.
The video was done completely practical (no CGI) and wound up costing a little under $80.
*2012 ARTE Creative Music Video Award
*2013 SXSW Official Selection [Music Video Competition]
*2013 Sprockets Official Selection
*2013 Winner UKMVA [Best Urban Budget]
Official Promo for "Magnolia" by Lushlife
ALBUM: Plateau Vision
LABEL: Western Vinyl [WWW.WESTERNVINYL.COM]
CREATED BY: Nik Harper and Jesse Lamar High
DIRECTED BY: LAMAR+NIK
PRODUCTION ASSISTANTS: Spenser Sakurai and Michael Raiden