Commissioned by the Morgans Hotel Group
for the opening of the Mondrian Soho
Starring Jeremy Strong, Maya Kazan and
Joan Copeland, March 2011
Written by: Simon Van Booy
Special thanks to the Perkins School for the Blind
Official Selection for 'New Directors 2011' at the Directors Guild of America by SHOOT Magazine
When we opened our SoHo store in 2008, we were introduced to the resourceful culture of "curb-mining": the act of finding furniture and art on the street. Now that a year has passed, we decided to conduct a curb-mining experiment of our own to celebrate our one-year anniversary in New York.
On November 4-5, 25 Real Good Chairs were dropped around NYC, free for the take. Many were GPS-enabled. Watch the film to see what happened.
Directed by Andrew Zuchero
Produced by Supermarche
Concept by mono
Technology by Tellart