Hedi Slimane's best work during his tenure as creative director at DIOR HOMME, was the Autumn / Winter 2005 line. Phenomenal show.
Hedi's involvement in the rock 'n' roll scene went far further than Rock Diary. Consistently refusing to make do with the DJ mix that serves as the soundtrack for most fashion shows, for the Dior Homme Autumn/Winter 2005 show he commissioned Razorlight to pen a fifteen minute long soundtrack. They came up with ''In The Morning'', which became a hit a year later in edited form. The finale also saw eight drummers on platforms above the catwalk play a synchronized drum solo, which Hedi asked Ben Swank to co-ordinate.
The models, meanwhile, included some of the London scene's most striking faces, including Phil Bush from the Cazals, whom Hedi would photograph extensively. And then, of course, there were the clothes, an incredible re-imagining of modern rock 'n' roll styles, including capes, fedoras, pussy bow blouses and T-shirts with a slogan marking the December 2004 riot at the Astoria (in which Hedi was caught up) sparked by Pete Doherty not turning up to a Babyshambles gig: "Curtains torn/Stage invasion/Guitars broken/Mic thrown/Drum k stolen/It must be THE END."
From then on, the London rock scene provided Hedi's prime inspiration, and he was tireless in his efforts to spread the word about it in magazines from Purple to Vanity Fair (though i-D didn't get it, turning down a Pete Doherty photo series). Then in February 2005 something strange happened: Doherty started going out with Kate Moss, and suddenly the London rock scene, previously ignored beyond the weekly music press and some websites, had the gaze of the international media turned upon it. In a tide of disinformation and general point-missing perpetrated by arrivistes like the tabloids, who regard Doherty as nothing more than a junkie scumbag, and some fashion magazines, who ignored his incredible personal dress sense and felt the need to "style" him (something Rock Diary has never done), Hedi's truthful, passionate work provided an important counterbalance in areas that NME couldn't reach.