Spotlight on Broadway is a project of the City of New York’s Mayor’s Office of Media and Entertainment designed to celebrate the history of Broadway by highlighting the theatres and people who contribute to Broadway’s unique cultural legacy. Spotlight on Broadway is supported by the Broadway League and labor union partners. Spotlight on Broadway was unveiled to the public on September 9 th, 2012 in the center of Times Square at Broadway on Broadway. The entire project will be launched in the Fall of 2013.

Spotlight on Broadway aims to educate and inform the broadest possible audience about the rich history of the Broadway Theater in New York City from the early 20th century to the present. The project will create an unprecedented series of 40 short documentaries –each one a portrait of a Broadway theater—available on website, a mobile website & broadcast on the City’s media assets including Channel 25 and Taxi TV will tell the story of Broadway. Designs are also in the works for a permanent installation in Times Square. The City would like to thank the Museum of the City of New York, New York Public Library, Shubert Archive and Sony Broadway Masterwork.

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Spotlight on Broadway

Shiprock Productions

CBS THIS MORNING - October 21, 2013
"Spotlight on Broadway" celebrates NYC's theater legacy.

New York is launching a new website that celebrates one of the city's greatest attractions - Broadway.

Mayor Michael Bloomberg spoke about the initiative,…


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CBS THIS MORNING - October 21, 2013
"Spotlight on Broadway" celebrates NYC's theater legacy.

New York is launching a new website that celebrates one of the city's greatest attractions - Broadway.

Mayor Michael Bloomberg spoke about the initiative, which also includes a video series and a permanent installation in the heart of Times Square.

Bloomberg said the reason is to highlight the economic and cultural contributions Broadway offers to the city.

"Broadway brings entertainment and jobs," he said. "And those are two things we really care about."

The Mayor's Office said the $11.2 billion industry supports 86,000 jobs and sells over 12 million tickets each year. Not to mention the shows themselves, which are a huge draw for New York City's millions of visitors.

"For New York, this is what we're known for," Bloomberg said. "Even if you don't come to Broadway, you know Broadway is there. You know it's exciting. You know things are happening in New York."

Later this year, a large-scale, in-ground map will be installed in Times Square, which will provide visitors with a stylized view of all the Broadway theaters, while providing some history of the area, as well.

NOMINATED FOR 2012 LOCAL EMMY.
Produced by TVGals Media.
Edited by Rick Derby

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