Shot By: Kevin Leach
Eddited By: Xavier Ruffin
Summer’s almost gone, but Milwaukee’s Raplords (emcees Dana Coppafeel and SPEAKEasy + producer Mammyth) are bringing the heat back with "2 mph,” the first single and video from their upcoming album, #Raplords. The song features guest emcee Haz Solo and puts a fresh spin on an old-school jam, sampling DJ Jazzy Jeff & The Fresh Prince’s classic "Summertime”.
The video is shot day-in-life style in the City of Milwaukee. Just like the Fresh Prince’s original video, the guys hit local landmarks and ride through town in lawn chairs on top of a flat bed tow truck. To add something new to the concept, Raplords called on and designer Xavier Ruffin to animate the lyrical stories told by Dana, SPEAK and Haz. They also partnered with local moped army, Cream City Cranks, outfitting their machines with GoPro® cameras to add another unique viewpoint of Milwaukee's neighborhoods.
“We had a lot of fun with the video,” said Coppafeel.“You can’t go wrong with Pabst, Xavier Ruffin animations, moped gangs and the Fresh Prince!”
“We got to spend time with a lot of people in across the city making this one. Our tow truck driver, Slick, was extra cool to hang out with.” said SPEAK Easy. “You’re getting authentic Milwaukee and it’s a good time.”
This laid-back track is made for driving slow with the windows rolled down. Enjoy the last days of the summertime as you cruise at 2 mph…so everybody sees you!
Raplords is represented by Uni.Fi Records and consists of Mammyth (DJ/Producer/Engineer), SPEAK Easy (Emcee) and Dana Coppafeel (Emcee), as well a constantly-rotating crew of collaborators they consider part of the family.
Uni.Fi Records is an independent record label based out of Milwaukee, Wisconsin. Their purpose is to give underground hip hop artists the support to share their talent on a broader scale, to make a positive impact on the entertainment industry and in local communities, and to prove that you don’t need to be mainstream in order to achieve success as an artist. Member: NACA, ASCAP and CMJ. soundcloud.com/unifi-records